Huawei Mate 40 series: the first out of print Kirin 9000

Huawei Mate 40 series: the first out of print Kirin 9000

Huawei’s flagship Mate40 series was officially released, including Mate 40, Mate 40 Pro, Mate 40 Pro +, and Mate40 RS Porsche Design 4 models. The starting price is 899 Euros (about 7102 yuan), which is 100 Euros more expensive than last year.

The processor is the biggest highlight. The Huawei Mate 40 series is equipped with the “out of print” Kirin 9000 series chip. Yu Chengdong said that the chip is equipped with the third-generation 5G, which is 5 times faster in uplink than other 5G technologies and 2 times faster in the downlink.

In the special period when the United States cut off the supply, the release of the Mate40 series has more special significance for Huawei. Huawei’s consumer business CEO Yu Chengdong said at the press conference, “No matter how difficult the situation is, we are committed to continuing technological innovation and bringing the best technology and innovation to consumers.”

Just last week, Apple released the iPhone 12 series that supports 5G. Well-known analyst Ming-Chi Kuo believes that due to the Huawei ban, demand for some high-end devices has shifted, and the popularization of 5G infrastructure is favorable for marketing, iPhone 12 Pro pre-orders are better than expected.

Four models for the first release, starting at 100 Euros more expensive than last year

This time, the new Mate 40 series includes 4 models: Mate 40, Mate 40 Pro, Mate 40 Pro +, and Mate 40 RS Porsche.

In terms of appearance, Mate40 and Mate40 Pro use glass panels with five colors, including white, black, secret silver, “summer Populus euphratica (green)”, and “autumn Populus euphratica (yellow)”. The Mate40 Pro+ has a black and white ceramic back shell.

The biggest difference between the Mate40 RS Porsche model and other models in terms of appearance is that the rear adopts an octagonal “star diamond design” image module design, and the mobile phone uses a ceramic body, which is available in ceramic black and ceramic white. selected.

In terms of price, Huawei Mate40 8GB+128GB is 899 euros (about 7102 yuan), Mate40 Pro 8GB+256GB 1199 euros (about 9473 yuan), Mate40 pro plus 12GB+256GB 1399 euros (about 11053 yuan), Mate40 top with Porsche 12GB+512GB 2295 euros (about 18,132 yuan).

Compared with the Mate30 series released last year, the starting price of the Mate40 series is 100 euros more expensive, or about 790 yuan, and the starting price of the top Porsche model is 200 euros more expensive than last year.

Equipped with an “out of print” Kirin 9000 chip, the uplink rate is 5 times faster than other 5G technologies

It is understood that the Huawei Mate 40 series is equipped with a 5nm process Kirin 9000 series chip with 15.3 billion transistors. According to Huawei’s official data, the number of Kirin 9000 chip transistors is 30% more than that of Apple’s A14. The chip is also equipped with a brand-new eight-core CPU, the highest frequency of the CPU’s three-speed energy efficiency architecture can reach 3.13GHz, and it adopts a dual-core + micro-core NPU architecture.

In terms of GPU, this Kirin 9000 is equipped with a brand new ARM Mali-G78 MP24, which is the world’s first mobile graphics processor with 24 cores. Compared with the Snapdragon 865+, the performance is improved by 52%. The overall energy consumption ratio is also at least 25% higher than that of the Snapdragon 865+.

Yu Chengdong said, “This chip is more energy-efficient than other products in the same category, has lower power consumption, and is equipped with the third-generation 5G. The uplink is 5 times faster than other 5G technologies and the downlink is 2 times faster.”

“Huawei Mate 40 Pro’s fluency is only 2.5% lower than it was at the beginning after 36 months of use.” Yu Chengdong said that four years ago, Huawei promised that Huawei phones can be used for 18 months without freezing, but now it can reach 36 months without freezing.

Powerful upgrade of the camera, with 66W super-fast charging, curved screen

Huawei has made a name for itself by relying on its excellent mobile phone imaging system, and this time the Mate40 series cameras have ushered in a strong upgrade. It is understood that the Mate40 series is equipped with a super-sensing Leica film imaging system and will be equipped with an ultra-wide-angle camera. The design of the rear camera continues the “central axis symmetry” and introduces a futuristic “starring design”.

Specifically, Huawei Mate 40 is equipped with three cameras, which are a 50-megapixel main camera, a 16-megapixel ultra-wide-angle lens, an 8-megapixel telephoto, and a laser focus sensor.

Huawei Mate 40 Pro is equipped with a 50-megapixel main camera, a 20-megapixel movie camera, a 12-megapixel periscope telephoto camera, and a laser focus sensor.

Huawei Mate 40 Pro+ is equipped with a 50-megapixel main camera, a 20-megapixel movie camera, a 12-megapixel telephoto camera, an 8-megapixel multi-reflection periscope telephoto camera, and a 3D deep-sensing camera.

The Mate 40 RS Porsche model is equipped with a 50-megapixel main camera, a 20-megapixel ultra-wide lens, an 8-megapixel periscope telephoto lens that supports 10x optical zoom, and a 12-megapixel telephoto lens that supports 3x zoom and a 3D Deep sense camera.

Huawei Mate40 Pro uses the periscope optical zoom structure to achieve 10x hybrid zoom and 50x digital zoom. Huawei Mate40 Pro+ achieves 20x hybrid zoom and 100x digital zoom.

In terms of screen, Huawei Mate 40 uses a 6.5-inch 68-degree curved screen with a resolution of 2376*1080, a refresh rate of 90Hz, a touch sampling rate of 240Hz, a P3 color gamut, and supports 2D face recognition and under-screen fingerprint unlocking.

Huawei Mate 40 Pro and Pro + use a 6.76-inch 88-degree curved screen, 2772*1344 resolution, 90Hz refresh rate, touch sampling rate 240Hz, P3 color gamut, support 3D face recognition, and under-screen fingerprint unlocking.

In terms of battery life, the Huawei Mate40 series is equipped with 66W fast charging and 50W wireless fast charging. The Mate40 Pro and Pro+ are equipped with a 4400 mAh battery.

Equipped with EMUI 11 system, the distributed capability is upgraded

Huawei’s Mate40 series is first launched with the EMUI 11 system, and the distributed capabilities are upgraded. In specific applications, multi-screen collaboration is implemented to simultaneously open multiple mobile phone application windows on the PC, and multiple tasks can be performed simultaneously. The mobile phone can be turned into an electronic whiteboard with one button, and it can also be screened for demonstration and explanation. The mobile phone and the large screen can also communicate through messages.

Through the EMUI 11 attitude sensor, users can get a smart interactive experience. For example, AI air control realizes functional upgrades such as hovering and bright screen, left and right switching interactive interface, and air pressing to answer calls. When a call comes in, look at the screen with your eyes, and the ringtone volume is automatically reduced.

In addition, the Mate40 series equipped with EMUI 11 pays more attention to privacy protection. The TEE OS security microkernel has obtained the CC EAL5+ certification, the highest security level of the global commercial OS kernel. The 3D face and fingerprint dual biometrics support unlocking and payment. The entire information is completed in a separate microkernel, as well as privacy memos and photos. Desensitization and other functions.

At the press conference, Huawei officially launched a series of applications that “compete” GMS for overseas users, including general search engine Petal Search, map application Petal Maps, and office application HUAWEI Docs.

Launch of IoT products such as the Watch GT2 Porsche model and the first headset FreeBuds Studio

At the Mate40 series global conference, Huawei launched a series of IoT products.

Huawei Watch GT2 Porsche Design can provide more than 100 types of sports, new professional sports modes for skiing and golf driving range, and support 2 weeks of battery life. Support wireless fast charge, charge for 5 minutes, and use for 10 hours.

FreeBuds 3 is the world’s first true wireless headset with a semi-open design and supports active noise reduction, with EMUI 11. In addition, Huawei FreeBuds Pro has newly launched a headset search function, which can quickly locate the location of the headset by letting the headset beep. The longest battery life of the headset box is increased to 36 hours.

The first headset FreeBuds Studio is available in two colors: Dawn Gold and Obsidian Black. By accurately identifying changes in the external sound field environment, it automatically switches between three high-adaptive noise reduction modes: mild, balanced, and deep, bringing a combined reduction of up to 40dB. Noise effect and high-resolution sound quality with 4Hz-48kHz bandwidth.

Huawei also launched stylish smart glasses jointly designed with GENTLE MONSTER, priced from 2,499 yuan. The left and right temples are each equipped with a semi-open speaker, equipped with 128mm2 ultra-thin large-amplitude speakers. It has smart interactive functions, such as support for itinerary reminders, it can synchronize the itinerary information in the mobile phone, and broadcast flight, train and other information in the first time.

Under the ban: Kirin 9000 may become out of print, mobile phone business encounters challenges

Kirin 9000 performed well, but Yu Chengdong previously stated at the 2020 Summit of the China Informatization 100, “Due to sanctions, Huawei chips only accepted orders before September 15, so this year may be the last generation of Huawei Kirin high-end chips. “

Huang Haifeng, an independent analyst in the communications industry, said that Huawei’s “last-generation” high-end chip Kirin 9000 stocks about 10 million pieces, which means that about 10 million Huawei Mate40/Pro phones can use this chip, which may be able to support half a year. about. When the stocks are used up, Huawei’s mobile phone business, especially the high-end mobile phone business, will soon encounter huge challenges.

And just last week, Apple released the iPhone 12 series that supports 5G, pre-orders are popular, and many models on e-commerce platforms are out of stock. Well-known analyst Ming-Chi Kuo believes that due to the Huawei ban, the demand for some high-end phones has shifted, and the 5G infrastructure is more popular for marketing, and iPhone 12 Pro pre-orders are better than expected.

Previously, Sun Yanbiao, Dean of the First Mobile Phone Industry Research Institute, told Sohu Technology: “If the inventory is consumed according to the heyday of Huawei and Honor, I believe it will not last for a year, or even more than 9 months, because Huawei’s market is now The share is too high. If only the Huawei brand is maintained, it can be supported for more than a year.”

In the special period when the United States cut off the supply, the release of the Mate40 series has more special significance for Huawei. Huawei’s consumer business CEO Yu Chengdong said at the press conference, “No matter how difficult the situation is, we are committed to continuing technological innovation and bringing the best technology and innovation to consumers.”

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