Can 5G+AI help the game industry survive the cold winter? I give you the answer

Can 5G+AI

In the past year or so, a series of policies and industrial changes have come in, allowing a large number of small and medium-sized game manufacturers to start the “PUBG Mobile” model. But things are not entirely pessimistic. The cold winter is also the time to incubate hope. Now that the 5G+AI era has come, what new opportunities will it bring, and how will it help game companies overcome the cold winter?

Can 5G+AI help the game industry survive the cold winter?

At present, 5G and AI complement each other and are becoming the new engine of the game industry.

Currently, game delays, excessive power consumption, and wild eating configurations are causing players to “feel unloved”. The characteristics of 5G’s large bandwidth, low latency, and high reliability may be good medicine. On the other hand, the introduction of AI can make 5G networks more flexible and more efficient for game manufacturers.

The beauty of 5G+AI is very attractive, but what lies ahead of small and medium-sized game manufacturers is the high barrier to the realization: building and using algorithms require professional technical capabilities, high labor costs, testing costs, server deployment costs, etc., to become a game The “unbearable weight” of the manufacturer’s upgrade.

Facing this problem, going to the cloud may be the best solution.

First of all, the AI ​​capabilities of cloud computing vendors can escort vendors and become an important guarantee for algorithm landing games. At the same time, cloud services themselves are also the enterprise infrastructure with the highest penetration rate. Entering the AI+5G era through the cloud, it can also interact with enterprises. Technical habits are seamlessly connected.

As an enterprise that can currently provide 5G end-to-end commercial product technology, Huawei Cloud will promote the deep coupling of AI, 5G, and the gaming industry to help gaming companies seize opportunities in the 5G era.

Cloud gaming refers to the ultra-high-definition game service with “ultra-high-definition, low-latency, cloud operation, and click-to-play”. The development of the previous few years has been tepid, and it is mainly restricted by two aspects: one is mobile phones, etc. The network communication capability of the mobile terminal and the other is the hardware computing capability of the terminal.

The era continues to evolve, and the extension and form of games continue to evolve. Cloud games are a gift to the game industry in the 5G era: cloud games can enable various 3A masterpieces to be played anytime, anywhere, at one point.

Previous cloud game development, many companies wanted to be cool, but the terminal did not support it. 5G is here, and finally, you can let go of your hands and feet to improve game performance: for example, with the help of Huawei Cloud’s exclusive “cloud mobile game” service, with the blessing of Huawei TaiShan series servers, AI hardware with professional graphics and image processing capabilities, through the integration of high The cost-effective GPU graphics card provides image rendering capabilities for large-scale mobile games with high-quality requirements.

“Cloud Mobile Games” service can transfer Android games on mobile phones to the cloud to run, eliminating the need for multiple instruction translation and conversion links, and improving the running performance of cloud games by 180%.

The application of a 5G network will greatly improve the communication capabilities of mobile phones and other terminals. Even if large-scale games are running in the cloud, they can guarantee a high-definition visual experience without dropping frames. At the same time, large-scale games are no longer picky about the computing power of the terminal. Some high-quality games can be distributed to a wider range of terminal devices with the help of cloud services, and console-level games can also be played on terminal devices such as cheap mobile phones and pads. It directly lowers the threshold for game manufacturers to acquire users, and the payment pool has never been wider.

5G will become a new driving force for the development of the game industry, and Huawei Cloud’s smart technology system for 5G will become a key driver.

  Go to sea: unlock a new continent

According to AppAnnie data, whether it is the number of games going overseas, the number of hits, or the number of downloads, revenue, etc., Chinese mobile games have shown explosive growth in the past year. This is because most game companies regard the overseas market as an important development direction, even the “only” way out after the change in the general environment.

Can 5G+AI

But this does not mean that overseas markets are better. On the contrary, in the six years from July 2012 to 2018, more than 4,000 mobile game products have flocked to overseas markets, and the difficulty of survival and competition in overseas markets is also increasing.

For some small and medium-sized game manufacturers who do not understand overseas markets and have weak development capabilities, they may not face gold mines rashly, but larger pits: due to differences in culture, equipment, personnel, channels, and promotion methods. Game companies need to understand the game style, user needs, privacy preferences, etc. of each market, and they all need in-depth research and accumulation.

was born out of Huawei’s Huawei Cloud. Its profound technical background and global layout have brought strong support for game manufacturers to explore overseas markets.

Up to now, HUAWEI CLOUD has opened services in 36 availability zones in 20 geographic regions outside the Chinese market, including Asia-Pacific, Europe, Latin America, and Africa. Domestic companies can purchase directly through the Chinese website page, which is a one-stop-shop for HUAWEI CLOUD overseas. The node cloud service system efficiently completes the cross-border network configuration.

In addition, relying on Huawei’s local service teams in more than 170 countries around the world, Huawei Cloud has a set of effective and mature methodologies on how to comply with the requirements of local governments and regulatory agencies, how to open up transaction payment processes, etc. Directly help game manufacturers solve the problem of information asymmetry in the process of going overseas.

More importantly, HUAWEI CLOUD copied its full-stack capabilities to overseas markets, which means that based on the basic equipment of cloud data centers, gaming companies can also enjoy full-stack AI capabilities from chips to hardware to software overseas. Allow high-quality games to achieve low latency and high image quality in overseas markets, helping game manufacturers to fully demonstrate their strong competitiveness and unlock a new continent.

   The four capabilities of Huawei Cloud: Upgrade Guide for Game Companies

The combination of gaming and cloud computing is driving changes in the industry. But it is a relatively complicated matter for game manufacturers to go to the cloud. From the four major capabilities provided by HUAWEI CLOUD, we can see that game manufacturer go to the cloud to solve their worries and obtain a “guideline” for transformation and upgrading:

   1. Stable and reliable network deployment

To protect the game experience of players, network stability is of vital importance. Let’s look at a real industry case. Funcity Game Studio’s “King of Survival” game saw a blowout increase in the number of online users at the peak of the National Day. HUAWEI CLOUD used intelligent detection and quick response to open 20 sets of servers for Funcity, plus the efficient codec of C3 cloud server Service to ensure stable input and output of high flow.

Through a series of self-developed technologies, Huawei Cloud has steadily brought the game industry into the era of high concurrency.

Can 5G+AI help the game industry survive the cold winter?

  2. All-scene game security protection

When gaming companies go to the cloud, they often need to upload a large amount of exclusive data to the public cloud to call cloud APIs to implement a series of AI functions. Once the cloud is attacked or there are loopholes, the core assets of the enterprise will be directly threatened.

Huawei Cloud is the first and exclusive cloud service provider in China to obtain the BSIMM security evaluation. A full-scenario cloud security protection system has been constructed: For example, in terms of network security, the Huawei Cloud DDoS defense system has achieved network-wide linkage defense against attacks; at the data layer, it has launched a series of data transmission and data storage security services, including Exclusive domestic encryption service.

Can 5G+AI help the game industry survive the cold winter?

  3. Fast and smooth game experience

The faster the data packet is forwarded in the network, the higher the network fluency will naturally be. Therefore, HUAWEI CLOUD’s newly launched general-purpose computing enhanced instance C6 integrates the tens of millions of forwarding capabilities of the ne series, enabling it to have both computing and network leading performance. In addition to computing performance continues to lead by 15%, it has also reached a single To the maximum intranet bandwidth of 40G/two-way 80G, the high forwarding capability is made the standard configuration of general cloud servers, which continues to lead the evolution of cloud computing.

Can 5G+AI help the game industry survive the cold winter?

   4. New productivity in game development

A good terminal game product requires a development cycle of 2 to 3 years. In order to catch up with the progress, a series of problems such as cutting corners and missing details will often appear in the development process. It can only be “remedied” after it goes online, and Huawei Cloud provides A package solution covering the entire life cycle of the game from game development, game launch to game operation, makes game development leaner and faster.

Based on the DevOps game development platform, HUAWEI CLOUD can use intelligent process optimization to help game development teams achieve more efficient lean development and shorten the game delivery cycle by 25%. This is undoubtedly a huge productivity upgrade for game manufacturers.

In short, if you want to deploy game business in the cloud, stable, secure, fast, and new, none of these four tasks are sloppy. You need to choose a cloud service provider with strong technical capabilities to get twice the result with half the effort.

On July 2, HUAWEI CLOUD announced the official launch of the “Huawei Cloud Special Shu Moon” discount event, relying on Huawei Cloud’s advantages in cloud services, 5G, AI, and other fields, to help Internet companies in the Southwest region create new potential in the 5G era.

Can 5G+AI help the game industry survive the cold winter?

During the “Huawei Cloud Special Shu Moon” period from July 2 to August 31, HUAWEI CLOUD focused on lowering the threshold for customers in Sichuan and southwestern regions to go to the cloud. In particular, it launched the southwest node ECSS3 cloud host and provided a 40% discount event. . Special packages for the three major Internet application scenarios of video, games, and mobile applications, including free video acceleration experience, global cloud mobile phone priority purchase rights, and free high-frequency cloud service experience.

HUAWEI CLOUD designs preferential policies for new and old customers, ecosystem partners, and developers, and it is also full of sincerity: For old customers, HUAWEI CLOUD has a maximum rebate of 50%; for new customers, there is a chance to get a test coupon of up to 20,000 yuan. ; Developers can also get a 50% discount on micro-authentication for a limited time and an additional 100 yuan gift; ecological partners enjoy a 50% discount on the first order.

In addition, Huawei Cloud has launched a number of special benefits for Sichuan customers, combined with Huawei’s overall technical advantages of “5G + Cloud + X”, to help Sichuan’s Internet industry seize the huge opportunities in the 5G era and grow into a new giant in the next decade. It is believed that in the future, China’s game industry will continue to gain power in the Huawei Cloud’s technical system and continue to advance in the two dimensions of user experience and the global market.

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